THE MOST HIGHLY
TARGETED FORM OF ADVERTISING AVAILABLE TODAY!
The Four Most
Dangerous Trends Facing All Publishers
1. The paradigm shift from
print to online advertising. Newspapers and magazines are
watching their print products shrink due to advertisers placing
their ad dollars online where they can get immediate feedback on
their investment. Publishers can fight this shift and lose revenue
or embrace it and prosper!
2. The challenge of getting subscribers to your website or
e-newsletter. In this hectic information overload world we live
in, trying to attract subscribers to your website, newspaper or
newsletter has become a daunting task. People don't have time to
visit your website on a daily basis to find the information they
seek. Open rates for e-newsletters has dropped to a paltry 25% to
30%.
3. Supplying only information of critical importance to your
subscribers. Sometimes the difference between success and
failure for your company is receiving critical information or late
breaking news before your competitor does. How do newspapers and
magazines deliver targeted messages or content to their audience.
4. Advertisers are demanding that their ads be delivered to a
very targeted audience. Companies can advertise their products
or services on websites and newspapers, but how can they be sure
that this audience will visit the website or read the newspaper when
their ad runs? How can online publishers insure that their
advertisers message is read?
In a nutshell, subscribers only want to read what they want to read
and
advertisers are only willing to pay for ads delivered to a very
specific audience!
There is one solution that
gives both subscribers and advertisers what they want.
Your
subscribers want it. Your
advertisers
demand it.
You can have it with no up front cost.
INTRODUCING...
KEYWORD SEARCH
ALERT!
KSA is a turnkey web-based
software that will scour any website 24/7 for topics, categories or
keywords selected by subscribers in advance and delivers
this content or late breaking news to their e-mail address.
Advertisers will gladly pay top dollar to sponsor these alerts. Only
3 ads will be allowed per e-mailed alert. These ads will rotate with
each delivery, giving each advertiser the top position every third
alert.
Once a publisher has filled all three ad spots for a specific
keyword, a waiting list will be created.
In the unlikely event that
an advertiser drops out or fails to make a monthly payment, they
will drop to the bottom of the list for that keyword sponsorship and
the next advertiser on the list will move into the vacated spot thus
insuring that a publisher will always have a predictable cash flow
each month.
People will subscribe to keywords, which would be topics that your editors write about on a frequent
basis to insure that advertisers ads are seen as often as possible.
By promoting KSA on your website, e-newsletter, e-mail blasts and
print ads, an ever increasing number of subscribers will sign up for
KSA allowing publishers to increase the amount you can charge per
ad.
Plus...
Viral Marketing. Each e-mail alert will include the following
statement:
"If your company has a website
that updates content daily and would like your own FREE Keyword
Search Alert System could help you generate monthly profits -
click here or call 203-358-4191".
If a call or e-mail inquiry is
received from the host publication, you will receive a monthly 10%
referral fee for as long as the referee utilizes the KSA system.
Attention Publishers,
Advertisers
And Subscribers:
What Are The
Benefits of 'Keyword Search Alert'?
PUBLISHERS - No upfront cost.
Now you can deliver pertinent information
to your subscribers and derive revenue from the most highly targeted
form of advertising available today.
No more waiting for viewers to come to your
website or online newsletter. You alert them of new keyword-specific
content that they have requested.
Advertisers will gladly pay you to sponsor these
keyword-related email alerts.
Boost your customer loyalty, skyrocket your
message response rates, recover 'lost' revenues and generate profits
from your messages and emails.
Publishers have to make a choice. Either
continue to fight the paradigm shift from print to online
advertising and (continue to) lose revenue, or embrace it and
prosper!
In this hectic fast paced information overload world we live in,
subscribers don't have time to visit your website or read all your
newsletters to find the information they want. Newsletter open rates
continue to fall.
With KSA, your subscribers will only
receive the information on keywords that they subscribe to,
resulting in a dramatically higher open rate.
Ads will rotate so that each
advertiser/sponsor experiences the top position every third alert.
A turnkey web-based software
system where KSA will:
a. scour your website for keywords selected by your subscribers
b. deliver the alerts
c. rotate your ads
d. deliver high quality leads to your advertisers
e. and pay ongoing monthly referral fees to you while you collect
massive amounts of "new" ad revenue
KSA will offer your advertisers the most highly targeted
form of advertising available today!
ADVERTISERS - Deliver your message/ads to a highly targeted
audience. No more wasted advertising dollars. Only subscribers
interested in what you do will see your ad. KSA will track all
responses for you and supply you with leads the minute they arrive.
SUBSCRIBERS - Be notified
immediately of breaking news and the latest keyword-related news
that is vital to the success of your business. You decide what
topics, keywords or categories of information you want to receive.
Sometimes the difference between success and failure for a company
is getting breaking news before your competitors.
Can you imagine a better online program for your publication?
Now, for the first time ever, publishers, subscribers and
advertisers get EXACTLY what they want!
2. Decline in email open
rates. Due to the proliferation of e-newsletters that most business
people receive, the open rate for same has dwindled to a paltry 30%
on average. People just don't have the time in this hectic
environment to read all the information that is delivered to them
via e-mail.
3. Problem of information
overload.
4. People don't have time to
keep checking back sites regularly.
5. Online world is going from
general to specific, laser-targeted, keyword specific advertising.
